History begins here
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Flexi Group, a private, family business, was founded in 1935 by Roberto Plasencia Gutiérrez who, with only a small amount of capital and the support of a few craftsmen, opened a modest workshop where he manufactured children’s shoes under a brand named César.
In 1945, due to its commitment to quality and comfort, the Group’s productivity reached 300 pairs a day, which was a significant figure back then. At this stage, the group was renowned for the structuring of its operations into different areas.
Serial production was introduced in 1963.
The Flexi brand was born in 1965
In order to ensure the supply of raw materials of the highest quality, in 1969 the Group created “Pieles y Curtidos Cosmos”, its main leather supplier.
The Central Supplies Plant was inaugurated in 1970.
Since 1973 Flexi Group was focused on creating a brand that had global appeal. Our production and design teams were up to the challenge, working together to offer a wider range and increasing product lines. Flexi expanded into International wholesale, supplying our high standards of quality and comfort. Flexi knew with the growing customer demand and our attention to detail and quality, it was a right time to introduce the brand to the world.
The Flexi Country brand was incorporated in 1988, which soon carved a strong niche in domestic and international markets.
For Flexi, the third millennium marks an era of intense growth and the introduction of advanced operation systems which have enabled the brand to strengthen its leading market position in Mexico.
Flexi opens up to 30 stores inside Mexico. Ten years later, the number raises up to 300 stores.
Flexi launched our first concept stores our concept stores were inspired by nature.
Flexi opened our first distribution center in Silao, Mexico. Our distribution center is capable of housing over 2 million pairs and distributes over 16 million pairs a year.
ISO 9001:2008 achievement. An international standard that defines good management practices and provides a global standard that spells out quality and trust.
Flexi opened its first three stores in the United States, consolidating our entrance in the Texas market.
Launch of the first Footwear Design career in collaboration with the Technological University of Leon.
Launch of the Extra Light Sole, the lightest sole in the world provided by the Foam brand.
Flexi achieves the Trustworthy Footwear Brand Certificate in Mexico, an honorable recognition from Readers Digest.
Flexi opened its next three stores in the United States and grows its presences in Texas and includes Oklahoma as a new market.
Flexi opened its first online stores in Mexico and US. At the same time, the first mobile app of the brand is launched for the major smartphones and tablets.
Flexi launches its first loyalty program inside Mexico in order to award its most loyable customers.