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    History begins here

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    01

    1935

    Flexi Group, a private, family business, was founded in 1935 by Roberto Plasencia Gutiérrez who, with only a small amount of capital and the support of a few craftsmen, opened a modest workshop where he manufactured children’s shoes under a brand named César.

    1945

    In 1945, due to its commitment to quality and comfort, the Group’s productivity reached 300 pairs a day, which was a significant figure back then. At this stage, the group was renowned for the structuring of its operations into different areas.

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    1963

    Serial production was introduced in 1963.



    1965

    The Flexi brand was born in 1965

    1969

    In order to ensure the supply of raw materials of the highest quality, in 1969 the Group created “Pieles y Curtidos Cosmos”, its main leather supplier.



    1970

    The Central Supplies Plant was inaugurated in 1970.

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    1973

    Since 1973 Flexi Group was focused on creating a brand that had global appeal. Our production and design teams were up to the challenge, working together to offer a wider range and increasing product lines. Flexi expanded into International wholesale, supplying our high standards of quality and comfort. Flexi knew with the growing customer demand and our attention to detail and quality, it was a right time to introduce the brand to the world.



    1988

    The Flexi Country brand was incorporated in 1988, which soon carved a strong niche in domestic and international markets.

    2000

    For Flexi, the third millennium marks an era of intense growth and the introduction of advanced operation systems which have enabled the brand to strengthen its leading market position in Mexico.

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    2004

    Flexi opens up to 30 stores inside Mexico. Ten years later, the number raises up to 300 stores.



    2008

    Flexi launched our first concept stores our concept stores were inspired by nature.

    2009

    Flexi opened our first distribution center in Silao, Mexico. Our distribution center is capable of housing over 2 million pairs and distributes over 16 million pairs a year.

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    2011

    ISO 9001:2008 achievement. An international standard that defines good management practices and provides a global standard that spells out quality and trust.



    2012

    Flexi opened its first three stores in the United States, consolidating our entrance in the Texas market.

    Launch of the first Footwear Design career in collaboration with the Technological University of Leon.
    Launch of the Extra Light Sole, the lightest sole in the world provided by the Foam brand.

    Flexi achieves the Trustworthy Footwear Brand Certificate in Mexico, an honorable recognition from Readers Digest.

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    2013

    Flexi opened its next three stores in the United States and grows its presences in Texas and includes Oklahoma as a new market.


    Flexi opened its first online stores in Mexico and US. At the same time, the first mobile app of the brand is launched for the major smartphones and tablets.

    2014

    Flexi launches its first loyalty program inside Mexico in order to award its most loyable customers.

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